Market Research for the Video Game Industry

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Our Services

Online Survey Research for $10K

Focus Groups for less than $4K per group

Usability Testing from $2K

Sample-Only for $1K

iPhone / Smartphone Research

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Want to earn cash or free games for participating in one of our online surveys or in-person playtests? Click here for more information on joining our invitation list.

Welcome

VGMarket is a market research firm specializing in the video game industry.

Our clients include EA, Activision Blizzard, Microsoft Game Studios, Zynga, Disney Interactive Studios, 2K, Capcom, Ubisoft, Sega of America, Sony Online Entertainment, Sony Computer Entertainment America, Sony Music Entertainment, LucasArts, Square Enix, NCsoft, Namco Bandai Games, PlayFirst, Booyah, PlaySpan, Playteau, FooPets, Smith & Tinker, Telltale Games, Trion Worlds, Ignition Entertainment, Spin Master, ngmoco, Ericsson, and Intel.

We have conducted playtesting, demo testing, concept testing, usability testing, traditional focus groups, and online survey research for franchises including World of Warcraft, The Sims, Dragon Age, Need for Speed, Borderlands, Mass Effect, Civilization, Battlefield, Dead Space, Army of Two, Street Fighter, Lord of the Rings, Mirror's Edge, The Godfather, Lost Planet, Littlest Pet Shop, Dead Rising, Dante's Inferno, NBA 2K, NHL 2K, MLB 2K, Brutal Legend, Spore, Eliminate, Nerf N-Strike, Monopoly, Pogo, Rolando, Touch Pets, and Mafia Wars.

VGMarket has experience conducting 1000+ video game focus groups and online surveys.  

Our pricing and turn-around times are the best in the video game market research industry:

  • Playtesting, demo testing, concept testing, and focus groups for $3,000 per group.
  • Online survey research starting at $5,000.
  • Topline report delivered in 24 hours upon completion of a project.  Final report delivered in 3-4 days.

Please visit the Methodology Section for an overview of our Five-Step Approach to Video Game Research.

Please contact sales@vgmarket.com for more information about our market research services.

Clients

Clients