Summary

VGMarket specializes in drafting, fielding, and analyzing surveys about videogames. Quantitative projects include:

  • Conjoint Analysis
  • Market Segmentation
  • New Concept Testing
  • Pricing
  • Ad Testing
  • Pack Testing
  • Customer Satisfaction
  • Predictive Modeling

Conjoint Analysis

Conjoint is a statistical technique that helps videogame companies optimize investments, select the most effective messaging, and release titles at the right price. Conjoint can answer the following questions:

  • What price point will maximize your profit?
  • Which gameplay features will appeal best to your target market?
  • Which marketing communications will be most effective?
  • What is the point of diminishing returns for each feature of your game? (eg. the difference between “good” and “great” graphics in terms of sales)

Market Segmentation

Segmentation studies reveal the psychological, behavioral, and demographic profiles of your target market. This analysis can help you to:

  • Develop a game that will appeal to your target market
  • Design an ad campaign that speaks to the psychology of your audience
  • Decide where to spend marketing dollars

New Concept Testing

Estimate the revenue potential of a new videogame concept prior to making an investment. New concept tests gauge interest in:

  • Overall game concept
  • Individual gameplay features
  • Concept art
  • Potential game titles

Pricing

Determine the optimal price point for any videogame.

  • Find the price point that maximizes profit, revenue, or distribution
  • Simulate pricing in a competitive setting.
  • Forecast the effectiveness of markdowns.

Ad Testing

Ad Testing quantifies the effectiveness of advertisements in any medium.

  • Test the potential of TV, print, radio, and online advertisements prior to the launch of your product.
  • Optimize ad spend by quantifying incremental revenue generated from each component of your media mix.

Pack Testing

Pack Testing determines the effectiveness of videogame box covers in terms of:

  • Driving intent to purchase
  • Increasing perception of quality
  • Catching the eye among a competitive set

Customer Satisfaction

Customer Satisfaction surveys provide a comprehensive evaluation of games that are already on the market and capture essential consumer feedback for the development of new, successful titles. These surveys can help you to:

  • Quantify the overall quality of the gameplay, graphics, user interface, controls, audio, and any other features of interest.
  • Understand the consumer’s intent to purchase a sequel
  • Understand the relative importance of each feature

Predictive Modeling

VGMarket builds customized statistical models to:

  • Forecast sales of new releases and catalog titles
  • Predict the quality of a game prior to its release
  • Quantify the effectiveness of marketing dollars

Please contact Sales@VGMarket.com to obtain a customized quote for any online survey research project.