Focus Groups
VGMarket offers focus groups for Concept Testing and Playtesting.
1) Recruiting
- 80-100 respondents participate in a concept test.
- There are 10 groups with 8-10 respondents per group.
- Groups may take place in any city worldwide.
2) Overall Theme
- Respondents evaluate one or more new videogame concepts based on storyboards or early video footage.
- Unpopular ideas will be discarded before investment decisions are made, and promising concepts will be refined into a working theme.
3) Gameplay
- Respondents evaluate potential gameplay mechanics.
- Working within the theme, the group will brainstorm and propose new ideas for the developers to consider.
4) Art Style
- Test various art styles to find the direction that resonates with the target audience.
5) Results
- The client will receive a comprehensive report within 72 hours upon completion of the final group in each city.
- Live Streaming Video, Integrated Real-Time Chat, and DVD Recording services are included at no additional charge.
- Up to twenty-five people can simultaneously view the group discussion online from anywhere in the world.
- Type questions into an integrated chat window, and the moderator will relay them directly to the respondents.
- Receive a DVD recording of all group discussions.
1) Recruiting
- 80-100 respondents participate in a playtest.
- There are 10 groups with 8-10 respondents per group.
- Groups may take place in any city worldwide.
2) Gaming
- The length of each session is customizable.
- Depending on the goals of the playtest, respondents play can individually, cooperatively, or competitively.
3) Survey
- Each respondent completes a survey individually before communicating with other participants.
4) Group Discussion
- After individual responses are locked in, all respondents participate in a moderated group discussion.
- Live Streaming Video, Integrated Real-Time Chat, and DVD Recording services are included at no additional charge.
- Up to twenty-five people can simultaneously view the group discussion online from anywhere in the world.
- Type questions into an integrated chat window, and the moderator will relay them directly to the respondents.
- Receive a DVD recording of all group discussions.
5) Results
- The client will receive a comprehensive report within 72 hours upon completion of the final group in each city.
1) Recruiting
- Online survey administered by email to anywhere between 250 and 2000 respondents, depending on the type of research.
- The sample of respondents will consistent of those who have purchased or played the product.
2) Techniques
- Customer Satisfaction
- Quantify the consumer's overall satisfaction and intent to purchase a sequel.
- Break the game down into its individual features and obtain quality scores on every detail.
- Correlate feature scores to overall satisfaction and purchase intent of a sequel to identify the areas most in need of improvement.
- Elicit open-ended feedback to obtain insights for future iterations.
- Micro-Transactional Conjoint Analysis
- Test the appeal of various micro-transactional product offerings prior to making a development investment.
- Determine the optimal price point for each micro-transaction such that cannibalization is minimized and total profit is maximized across the product line.