Market Research for the Video Game Industry
Methodology - Overview
VGMarket's Five-Step Approach to Video Game Research
- Define the target market.
- Identify the overall theme, art style, and gameplay mechanics that resonate with the target market prior to making development investments.
- Fine-tune the gameplay, controls, UI, graphics, audio, and every in-game feature.
- Track improvement from pre-alpha => alpha => beta => final.
- Improve ease of learning and use.
- Establish the price points that maximize revenue, distribution, and profit.
- Identify the optimal advertisements, marketing communications, and box art.
- Forecast sell-through.
- Collect consumer feedback and quantify overall satisfaction.
- Gain insights for future releases.