Market Research for the Video Game Industry

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Our Services

Online Survey Research for $10K

Focus Groups for less than $4K per group

Usability Testing from $2K

Sample-Only for $1K

iPhone / Smartphone Research

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Methodology - Post-Launch Survey

OverviewConcept TestingPlaytestingUsability TestingPre-LaunchPost-Launch

Post-Launch Survey Techniques

  • Customer Satisfaction
    • Quantify the consumer's overall satisfaction and intent to purchase a sequel.
    • Break the game down into its individual features and obtain quality scores on every detail.
    • Correlate feature scores to overall satisfaction and purchase intent of a sequel to identify the areas most in need of improvement.
    • Elicit open-ended feedback to obtain insights for future iterations.

  • Micro-Transactional Conjoint Analysis
    • Test the appeal of various micro-transactional product offerings prior to making a development investment.
    • Determine the optimal price point for each micro-transaction such that cannibalization is minimized and total profit is maximized across the product line.