Market Research for the Video Game Industry
Methodology - Pre-Launch Survey
Pre-Launch Survey Techniques
- Marketing-Focused Conjoint Analysis
- A comprehensive survey that optimizes the marketing mix.
- Determine the price points that maximize revenue, distribution, and profit for a single or multi-platform release.
- Identify the optimal marketing communications, advertisements, and box art.
- Simulate a fictional marketplace with your product against the competition.
- Design a marketing strategy that maximizes your market share.
- Determine the price points that maximize profit, revenue, and distribution.
- Ad Testing
- Quantify and predict the effectiveness of advertisements across mediums to optimize spending.
- Pack Testing
- Test the effectiveness of box art mock-ups.
- Quantify intent to purchase, perception of quality, and recognition among a competitive set.
- Predictive Modeling
- Build a predictive model to forecast sell-through.