Summary

VGMarket is a Redwood City based market research firm specializing in low cost, high sample size, fast turn-around playtesting services for videogames that are still in development. We work with you from Pre-Alpha to Final to capture feedback on every aspect of the game and measure improvement over the course of the development cycle.

Clients

VGMarket provides playtesting for the following franchises:

  • The Sims
  • SimCity
  • MySims
  • The Sims Stories
  • Battlefield
  • The Godfather
  • Dead Space
  • Mirror’s Edge
  • Tiberium
  • Boogie
  • Ninja Reflex
  • Monopoly
  • NERF N-Strike
  • Family Game Night
  • Littlest Pet Shop

Methodology

One playtest consists of 8 individual groups, and each group consists of 6-12 people that have been pre-screened to fit the demographic profile of your target market. At the end of one day, we have feedback from 50-100 total respondents.

Each group session is completely customizable and contains three parts:

  • Respondents play the game for a set duration of your choice.
  • Respondents complete a survey that we customize to your game.
  • After all individual survey responses are submitted, respondents participate in a moderated group discussion.

With 50-100 data points per playtest, we can measure the improvement of your game from build to build with statistical confidence.

Deliverables

We can conduct all 8 groups in one day over the weekend, and we always deliver a complete feedback report in 72 hours. This report includes the quantitative and qualitative data necessary to evaluate the graphics, controls, user interface, audio, and any specific gameplay features in your customized survey. We do not count “business days” against your 3-day turn-around promise. We consider Saturdays and Sundays to be workdays.

Customer Satisfaction

"VGMarket offered me eight playtests for the same money that I used to spend on a single focus group through other research vendors. I always had a complete report in my hands within two days of the test date, and the quality of work was consistently excellent."

Scott E.
Vice President/Executive Producer, Electronic Arts

"We wanted a process where we tested our game every 1-2 weeks with next day results. That way we had enough time to implement any changes for the next test. The feedback we received was very insightful. As we watched our scores improve over time, we felt confident that the game was going in the right direction and that any changes made were best for the game."

Rawson S.
Producer, Electronic Arts

“VGMarket provided quick, accurate and actionable feedback for the product marketing and studio teams.”

Brad B.
Product Manager, Electronic Arts

“Working with VGMarket was an effective experience.  Their ability to handle all aspects of running groups and sharing report findings with rapid turnaround was crucial to informed decisions we made on our product launch.”

Matt B.
Product Manager, Electronic Arts

Please contact Sales@VGMarket.com for more information about playtesting.