Market Research for the Video Game Industry

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Sample

  1. Overview
  2. Quality
  3. Panels
  4. Target Audiences
  5. Pricing
  6. References

Panels

VGMarket’s panels of teens and adults have been recruited through a variety of methods to ensure that our sample is representative and meaningful. Additionally, we eliminate the potential for bias and ensure that our sample is not skewed by over-reliance on a certain recruitment methodology. These methods range from in-person verified recruitment to survey panelists recruited through custom online recruitment campaigns. Our security measure of verifying IP addresses is an important way we minimize fraud in our surveys.

VGMarket’s panelists are profiled on a variety of issues relevant to online market research and media sample buyers. VGMarket’s specialized industry leading profiling on video game console ownership, Smartphone ownership (including iPhone and Blackberry users’ panels), entertainment, automobile, health and IT/B2B specialists makes our profiling among the most extensive in the industry. For more specific information about profiling as it relates to your research needs, please contact us for additional information.

VGMarket has conducted research worldwide for firms ranging from single person consultants to Fortune 500 companies. Our geographical reach spans the globe as we provide research in more than 45 countries. These 45 countries collectively represent over 98% of the “research spend” in the markets currently researched by Honomichl Top 50 MR firms.

VGMarket has extensive experience conducting online surveys in the US/Canada, Europe, Asia, Australia/New Zealand, and across Latin and South America. Please hover over the country of interest for panelist count information in that market. Our global expertise and ability to conduct cross-cultural research is a core strength of VGMarket.

North America

Canada Mexico United States      
Canada Mexico United States      

Latin/South America

Argentina Brazil Chile Colombia Ecuador Guatamala
Argentina Brazil Chile Colombia Ecuador Guatemala
Honduras Peru Venezuela      
Honduras Peru Venezuela      

Europe

Austria Belgium Bulgaria Czech Republic Denmark Finland
Austria Belgium Bulgaria Czech Republic Denmark Finland
France Germany Ireland Italy The Netherlands Norway
France Germany Ireland Italy Netherlands Norway
Poland Portugal Spain Sweden United Kingdom  
Poland Portugal Spain Sweden United Kingdom  

Russia/Former U.S.S.R.

Belarus Estonia Latvia Lithuania Russia Ukraine
Belarus Estonia Latvia Lithuania Russia Ukraine

Middle East/North Africa

Algeria Egypt Israel Morocco  
Algeria Egypt Israel Morocco Turkey  

Asia

China Hong Kong India Japan Pakistan The Phillippines
China Hong Kong India Japan Pakistan The Phillippines
Taiwan          
Taiwan          

Australia/New Zealand

Australia New Zealand        
Australia New Zealand