VGMarket brings the experience of 1,000+ usability sessions to develop an intuitive user interface for your product.

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  • Ideal For
    • Refining and improving the user interface of video games, mobile apps, websites, or any product with UI elements
  • Objectives
    • Assess the overall quality of the UI
    • Identify each and every point of confusion that occurs as a new user explores the UI for the first time
    • Develop actionable steps to improve the UI
  • Process
    • The moderator will:
      • Physically sit in the room next to the user
      • Be prepared with a comprehensive checklist of the UI elements that are being tested
      • Present the User with a series of tasks that will require engagement with each and every UI element that is being tested
      • Observe the User’s organic behavior and gauge ability/inability to complete each task
    • The User will:
      • Provide an on-going stream of dialogue so that the Moderator can understand the User’s thought process
      • Explain his/her reasoning at each fail point
    • The development team will:
      • Be able to observe from behind a one-way mirror
      • Have a two-camera view of he User’s face and screen
      • Be able to communicate with the moderator in real-time through integrated chat
  • Recruiting
    • You will have total control over the recruiting criteria of your respondents
    • VGMarket delivers superior quality, higher accuracy, and faster turnaround time on recruiting vs. other full-service vendors because we recruit for qualitative studies using our proprietary respondent database and our internal team of seasoned recruiters
    • We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors
    • Every respondent that attends your groups will undergo a rigorous five-step screening process: database registration, email screening, phone screening, LinkedIn/Facebook check, and in-person re-screening
  • Moderation
    • The moderator will have experience conducting 500+ qualitative sessions
    • Watch and direct the qualitative discussion sessions in real time with VGMarket’s live video stream and integrated chat, included at no charge
  • Execution Timing
    • We complete 6 to 8 one-on-one sessions per day
    • Typical length per session is 45 to 90 minutes
    • In most cases no more than 1 to 3 days of total testing is required to achieve the objective
  • Analysis and Reporting
    • Part 1 – Topline (Delivered in 48 hours upon completion of the research, including weekends)
      • Outlines the key takeaways of the research and the most critical areas of improvement
    • Part 2 – Final report (delivered in 5 to 7 days upon completion of the topline, including weekends)
      • Our deliverable will provide a checklist of every fail point in the UI, the logic behind the failure, and a recommendation on how to fix it.
  • Services Included
    • Full service test plan creation and execution
    • Project management
    • Recruiting
    • Respondent incentives
    • Moderation
    • Streaming/recording of group discussion (secure online archive)
    • Recording of each User’s face and screen (secure online archive)
    • Real-time chat feature with moderator during group discussion
    • Device rental (iPhone, iPad, Android Tablet, PC, TV)
    • On-site logistics
    • Facility
    • Travel
    • Client meals
    • Analysis
    • Topline report
    • Final report
    • Follow-up analysis upon request
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